Buyology – Truth and Lies About Why We Buy
While out of the office over the holidays I picked up a book by Martin Lindstrom (a New York Times and Wall Street Journal Best-selling author). The book “Buy-ology – Truth and Lies About Why We Buy” gives fantastic insight into how our minds work during the process of buying “things”. Martin digs into NeuroMarketing – where science and marketing meet. Buyology is a collaboration from both neuroscientists and marketing experts, a relationship that shows how we make decisions about what we buy — everything from food, to technology, to political candidates — and why.
NeuroMarketing uses high-tech brain scanning techniques, such as MRI, SST and EEG, to investigate brain activity (used while consumers analyze marketing information) This neuro imaging hardware enables the experts to examine and analyze what really drives buying behaviour, our opinions, our preference for Mill Street over Budweiser, RIM over iPhone, or Jamie Kennedy’s Wine Bar over fast food…
It brings to light the importance of Brand, the colour used to define brand, scent and sounds and how these elements all relate to what we buy and how we buy…
–
Steve