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Whitepaper: Multi Channel Switchboard – Hot New Technology for Your Call Centre Arsenal
Business executives are realizing that social media and mobile technology represent the new frontier of customer support. Naturally, customers want to take advantage of the real-time, ubiquitous access afforded by the new communication channels. Unfortunately, the anticipated cost of hiring contact centre personnel to support these channels is prohibitive. This white paper describes a technology solution that automatically receives, reads, and responds to customer inquiries across social media and mobile communication channels. Companies that tap into these new channels will gain a competitive advantage in their industry.

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