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Announcing Jan 27 marketing automation event
Join us on January 27 at the Toronto Salesforce.com user group that we run, where Steve Woods, the author of Digital Body Language and co-founder / CTO of Eloqua will lead an evening all about marketing automation. Steve is a great speaker on an international circuit, and this should prove to be a great event.
Steve will be discussing how the world of marketing has changed now that buyers are often in control. Innovative marketers must change their approach to understanding buyers and their digital body language via new technologies like marketing automation. Specifically he will be discussing:
- How buyers and buyer research has changed over the past few years
- What that means in terms of understanding buyer interest and buyer intentions
- How marketing and sales can work together to better drive revenue in this environment
- What this all means within Salesforce.com and how marketing automation helps complete the CRM picture
Register here