If your sales and marketing team has hit the ceiling with a standard Salesforce CRM, you need to learn about Force.com, the Salesforce development platform. With Force.com, software developers build powerful custom applications that expand what your team can do in the Salesforce environment. Organizations that don’t have a Salesforce CRM can also harness the power of Force.com by developing standalone applications tailored to meet their specific needs. This white paper provides an introduction to the Force.com development platform and explains why you need to understand the difference between a sales consultant and a Salesforce developer.