If you need to buy a CRM system and you’ve read our white paper “Choosing the Right CRM: Why We Recommend Salesforce”, then you might be considering a flexible on-demand CRM system that can grow with your organization. But what about your boss? What if your boss wants to save a few dollars up front [...]
5 Ways to Get your Boss to Buy the Right CRM System
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February 2, 2011
5 Ways to Alienate Your Customers with Marketing Automation
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June 28, 2010
Our white paper “Serving! One Customer at a Time: How to Win with Marketing Automation” describes what your company should do if it wants to serve online customers like a small business but sell like Amazon. It’s safe to say that most companies want to improve their customers’ experience and increase sales, yet there are [...]
Top 5 Ways to Win Friends and Influence People with Spam
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June 9, 2010
As you probably know, our white paper “Hit the Target with E-mail Marketing: One to One Best Practices” describes the advantages of targeted e-mail marketing and offers some helpful guidelines for mounting one-to-one campaigns. However, it also takes a dim view of spamming, which probably didn’t sit well with dyed-in-the-wool spam followers. What about us, [...]
Salesforce.com data storage costs and the dark side of multi-tenancy
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May 18, 2010
Anyone who has developed on the Salesforce.com platform will tell you that it has many limitations. For example, if your application is particularly data heavy, the limits on data storage will quickly become a problem. Salesforce.com has implemented a seemingly arbitrary data storage minimum of 2Kb / record, meaning it only takes 500,000 records to [...]
Architech to present at the Montreal Salesforce.com User Group
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April 9, 2010
I am happy to be part of the recently formed Montreal Salesforce.com User Group. I’ll be in Montreal on April 15th talking about how reports are one of the keys to unlocking value in Salesforce.com. Specifically I’ll be talking about: Creating custom report types Measuring campaign effectiveness and best practices How to drive marketing automation with [...]
Email marketing: Don’t ever buy an email list
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March 7, 2010
Using a purchased list to fire out emails sounds so easy and cheap, but it is the worst strategy you can use. It can get your company blacklisted, turn off prospective customers, and it’s a waste of time and money.
Customer aquisition strategies
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December 9, 2009
In our business there is so much focus on websites and web applications. But this is really only a small part of an overall ecosystem needed to acquire customers in the most cost effective way possible. Here’s what we recommend: Ask me about some incredible case studies that show how applying cutting edge one-to-one marketing [...]
Upcoming event Oct 29, 2009 – Turbo charge your sales & marketing
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October 28, 2009
In conjunction with RBC, we are conducting a free seminar for Small Business Month to demonstrate how you can turbo charge your sales and marketing efforts. Learn how to: Build a great website Attract more prospects Close more deals
Upcoming event Nov 4, 2009 – email marketing integrated data
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October 16, 2009
ExactTarget, Omniture, and Architech Solutions are holding an event all about email marketing. Register here: http://torontoemailmarketing.eventbrite.com/
Architech presenting at Cloudforce Toronto
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September 30, 2009
Architech will be presenting at the Cloudforce Toronto event being held October 13, 2009.