Email marketing: Don’t ever buy an email list
Using a purchased list to fire out emails sounds so easy and cheap, but it is the worst strategy you can use. It can get your company blacklisted, turn off prospective customers, and it’s a waste of time and money.
Customer aquisition strategies
In our business there is so much focus on websites and web applications. But this is really only a small part of an overall ecosystem needed to acquire customers in the most cost effective way possible. Here’s what we recommend:
Ask me about some incredible case studies that show how applying cutting edge one-to-one marketing techniques [...]
Upcoming event Oct 29, 2009 – Turbo charge your sales & marketing
In conjunction with RBC, we are conducting a free seminar for Small Business Month to demonstrate how you can turbo charge your sales and marketing efforts. Learn how to:
Build a great website
Attract more prospects
Close more deals
Upcoming event Nov 4, 2009 – email marketing integrated data
ExactTarget, Omniture, and Architech Solutions are holding an event all about email marketing. Register here: http://torontoemailmarketing.eventbrite.com/
Architech presenting at Cloudforce Toronto
Architech will be presenting at the Cloudforce Toronto event being held October 13, 2009.
Architech is now on AppExchange
Salesforce has launched a new services section of their popular AppExchange, and Architech is now part of it.
Access Control in Salesforce: An Overview
The features that Salesforce.com provides for controlling data access are quite elaborate compared to, say, the access controls provided by database management systems or file systems. Although data access controls in Salesforce share the same conceptual basis as those in other systems, Salesforce supports variations that, when applied appropriately, make data more secure and data [...]
Extending Campaign Support in Salesforce
So, you’re a Salesforce.com user, and you have come to appreciate the power of the app for managing your prospective and existing customers. Have you used it for marketing yet? Salesforce.com allows you to create campaigns that target specific leads and contacts. You can also create email templates and send mass emails to all the [...]
Salesforce.com First Cloud Computing Company to Achieve Revenue of One Billion Dollars
How is it that during a period of near-historic economic decline and uncertainty a software company can achieve record sales? Cloud computing and SaaS helps cut IT spending and grow revenues, without spending capital.
Go Beyond Blogging – Multi-Channel Marketing via Online Media
As always, problogger has some great articles. This one talks about getting your message out through many different channels and social media. Great guidelines on how to do things like content marketing, leverage social relationships, and so on.
Good advice, that anyone could follow, whether trying to become a full time blogger or, more likely for most, support their company in efforts to blog and drive awareness.