5 Ways to Alienate Your Customers with Marketing Automation
Our white paper “Serving! One Customer at a Time: How to Win with Marketing Automation” describes what your company should do if it wants to serve online customers like a small business but sell like Amazon.
It’s safe to say that most companies want to improve their customers’ experience and increase sales, yet there are a [...]
Top 5 Ways to Win Friends and Influence People with Spam
As you probably know, our white paper “Hit the Target with E-mail Marketing: One to One Best Practices” describes the advantages of targeted e-mail marketing and offers some helpful guidelines for mounting one-to-one campaigns.
However, it also takes a dim view of spamming, which probably didn’t sit well with dyed-in-the-wool spam followers. What about us, you [...]
Salesforce.com data storage costs and the dark side of multi-tenancy
Anyone who has developed on the Salesforce.com platform will tell you that it has many limitations. For example, if your application is particularly data heavy, the limits on data storage will quickly become a problem. Salesforce.com has implemented a seemingly arbitrary data storage minimum of 2Kb / record, meaning it only takes 500,000 records to [...]
Architech to present at the Montreal Salesforce.com User Group
I am happy to be part of the recently formed Montreal Salesforce.com User Group.
I’ll be in Montreal on April 15th talking about how reports are one of the keys to unlocking value in Salesforce.com. Specifically I’ll be talking about:
Creating custom report types
Measuring campaign effectiveness and best practices
How to drive marketing automation with reports using workflow and roll-up summary [...]
Email marketing: Don’t ever buy an email list
Using a purchased list to fire out emails sounds so easy and cheap, but it is the worst strategy you can use. It can get your company blacklisted, turn off prospective customers, and it’s a waste of time and money.
Customer aquisition strategies
In our business there is so much focus on websites and web applications. But this is really only a small part of an overall ecosystem needed to acquire customers in the most cost effective way possible. Here’s what we recommend:
Ask me about some incredible case studies that show how applying cutting edge one-to-one marketing techniques [...]
Upcoming event Oct 29, 2009 – Turbo charge your sales & marketing
In conjunction with RBC, we are conducting a free seminar for Small Business Month to demonstrate how you can turbo charge your sales and marketing efforts. Learn how to:
Build a great website
Attract more prospects
Close more deals
Upcoming event Nov 4, 2009 – email marketing integrated data
ExactTarget, Omniture, and Architech Solutions are holding an event all about email marketing. Register here: http://torontoemailmarketing.eventbrite.com/
Architech presenting at Cloudforce Toronto
Architech will be presenting at the Cloudforce Toronto event being held October 13, 2009.
Architech is now on AppExchange
Salesforce has launched a new services section of their popular AppExchange, and Architech is now part of it.