Access Control in Salesforce: An Overview
The features that Salesforce.com provides for controlling data access are quite elaborate compared to, say, the access controls provided by database management systems or file systems. Although data access controls in Salesforce share the same conceptual basis as those in other systems, Salesforce supports variations that, when applied appropriately, make data more secure and data [...]
Extending Campaign Support in Salesforce
So, you’re a Salesforce.com user, and you have come to appreciate the power of the app for managing your prospective and existing customers. Have you used it for marketing yet? Salesforce.com allows you to create campaigns that target specific leads and contacts. You can also create email templates and send mass emails to all the [...]
Salesforce.com First Cloud Computing Company to Achieve Revenue of One Billion Dollars
How is it that during a period of near-historic economic decline and uncertainty a software company can achieve record sales? Cloud computing and SaaS helps cut IT spending and grow revenues, without spending capital.
Go Beyond Blogging – Multi-Channel Marketing via Online Media
As always, problogger has some great articles. This one talks about getting your message out through many different channels and social media. Great guidelines on how to do things like content marketing, leverage social relationships, and so on.
Good advice, that anyone could follow, whether trying to become a full time blogger or, more likely for most, support their company in efforts to blog and drive awareness.
SaaS solutions leveraged by Obama’s transition team
This article discussed how Barak Obama’s transition team on the Change.gov site is now using the SalesForce.com ideas product. This tool lets companies to easily setup sites that allow their customers to submit ideas for their business or organization, and then let other customers vote and / or comment on them.
Buyology – Truth and Lies About Why We Buy
While out of the office over the holidays I picked up a book by Martin Lindstrom (a New York Times and Wall Street Journal Best-selling author). The book “Buy-ology – Truth and Lies About Why We Buy” gives fantastic insight into how our minds work during the process of buying “things”. Martin digs into NeuroMarketing [...]