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Digital Customer Experience

Usability Testing hero image

Maximizing Value Through Usability Testing

If digital transformation is done correctly, there are five words the people behind such initiatives should never have to hear: “Why doesn’t this thing work?” The “thing” could be a mobile app offered to customers, a content management system used by employees on the back

The Evolving Role of the CMO

We sat down with Michelle Flynn, Client Partner at Architech, and Craig Lund, President of Marketing Talent Inc. to get their perspectives on how our digital and data-driven world has redefined the role of the Chief Marketing Officer.

Robots and Microphone

Conversing About Conversation

Conversation design (also called voice design, voice user interface (VUI) design, or conversation user interface design (CUI)) is building experiences where a user interacts with an Artificial Intelligence (AI) agent to complete tasks.

Understanding The Role UX Has In Cloud Development

Challenges of Integrated UX Conversations like “Hey, have you used this new app? It’s amazing!” are quite common these days. Every day we are using various applications spanning across different platforms.  User experience design (UX) is revamping the application with an aim to ensure customer

rebranding for architech

Behind the Re-Brand

We recently hit CTRL+ALT+REFRESH on our brand and logo. Take a behind the scenes look at the different elements that went into the process.

Architech’s IoT Location Analyzer

With the number of connected devices around the world forecasted to reach 50 billion in 2020, businesses without the intention to implement IoT will be at a significant loss. The world of IoT is vast, and it’s easy to become lost in which data sources to focus on and how to ensure that you have the right strategy for your business. Architech’s two week proof of concept (POC) will help you understand how IoT works with your business, and create a custom solution.

digital transformation with customized large screen interactive software

FGL Sport Chek: Digital Transformation & the Customer Journey

For most athletes, shopping at Sport Chek is an important aspect of their sporting careers – ensuring they have the proper gear that will complement their performance. Over the last year, Sport Chek has integrated an omnichannel shopping experience into their stores, one that encourages associates and customers to work shoulder-to-shoulder to find the right products.

FinTech, Open Source & The Cloud

When a leading Canadian financial institution challenged Architech to roll out a new web architecture that would provide a unique customer experience to a diverse set of clients, the gauntlet was thrown down.