FGL Sport Chek: Digital Transformation & the Customer Journey

digital transformation with customized large screen interactive software

For most athletes, shopping at Sport Chek is an important aspect of their sporting careers – ensuring they have the proper gear that will complement their performance. Over the last year, Sport Chek has integrated an omnichannel shopping experience into their stores, one that encourages associates and customers to work shoulder-to-shoulder to find the right products.


For most athletes, shopping at Sport Chek is an important aspect of their sporting careers – ensuring they have the proper gear that will complement their performance.

Over the last year, Sport Chek has integrated an omnichannel shopping experience into their stores, one that encourages associates and customers to work shoulder-to-shoulder to find the right products.


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On October 19th, Architech co-hosted a luncheon at Retail West 2016 with Microsoft Canada, featuring FGL Sports’ Jake Boguski, Dave Rogerson, Retail Industry Lead, Microsoft Canada, and our Director of Sales & Business Development, Christian Magsisi.

They focused on the changes that Sport Chek has made to its brick-and-mortar locations that create a completely interactive and engaging shopping experience, one that’s rooted in educating customers and providing top quality products.

Digital Transformation & Augmentation With Architech

One aspect of the stores that Architech had a part in is the work we did to bring four interactive video walls to Sport Chek’s flagship stores in Toronto, Edmonton, and Vancouver.

A bit about how they work: While it might just seem like a digital wall, as shoppers approach it, the screen changes to notify them that they can interact with it.

digital transformation with interactive screens and motion sensign technology

The screens respond to the movement of the user pointing at the screen. Based on the wall the user is interacting with (biking, ski & snowboarding, golf), the imagery shown will connect with the topic to give the user a completely immersive experience.

Using the golf wall, for example, the imagery displayed is of a beautiful golf green that gives the user the feeling of being a part of that environment.

The wall next provides instructions for how the user can interact and adapts the imagery according to – pulling up product specs, information, user reviews, and related content.

Architech used a strategic design sprint to build and deploy this project for FGL and Sport Chek.

Wondering how Architech can help you better engage your customers? Check out our Design Sprint Whitepaper to find out.

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