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Tag: Strategy

rebranding for architech

Behind the Re-Brand

We recently hit CTRL+ALT+REFRESH on our brand and logo. Take a behind the scenes look at the different elements that went into the process.

reducing the risk in innovation

Reducing the Risk of Innovation

When it comes to launching a new product or service, risk management is paramount. We work with our clients to minimize expenses and the resources consumed so that risk can be properly managed. But, that’s not the only concern when it comes to new product development. The other major question we’re constantly asking clients and ourselves is, “are we building the right thing?” That’s where a “Lean Startup” methodology comes in.

Strategy & Design: The Dynamic Duo

In the consulting world, we’re often asked to wear more than one hat at a time. While this definitely keeps you on your toes, at times, it can be stressful and even lead to tension on your team when more than one person is trying to do the same job.