Eliminating Developer Dependency from Document and Form Workflows
Legacy form production workflows replaced with a self-serve platform - empowering product owners to create, configure, and deploy forms in hours instead of weeks, saving 200+ hours per use case.
The Challenge
Form production and management spread across multiple legacy platforms with high maintenance costs
Every new form required developer involvement - creating bottlenecks and a growing backlog
Suboptimal user experience across form management systems
Critical accessibility gaps including emergency text services
Complex deployment processes requiring extensive technical knowledge for each change
Approach
Redesigned the entire form lifecycle workflow - from creation through deployment
Built a cloud-native platform that shifted ownership from developers to product owners
Connected content management, analytics, and routing into a single integrated workflow
Achieved WCAG 2.0 AA accessibility compliance across all outputs
Simplified the interface so non-technical teams could independently create, configure, and deploy
What Was Delivered
1-day turnaround on new forms, down from weeks of developer-dependent cycles
42+ use cases automated across the enterprise ecosystem
200+ hours saved per use case through eliminated developer dependency
Accessibility compliance achieved across all form workflows
Product owners gained full independence over form creation and deployment
Business Impact
Developer bottleneck eliminated - technical teams freed for higher-value work
Backlog of form requests cleared through self-serve capability
Significant cost savings through reduced triage and development cycles
Workflow ownership shifted to the people closest to the business need
Scalable pattern established - each new use case follows the same self-serve model
Cloud-native platform - Contentful - Adobe Analytics - Java SpringBoot - Azure DevOps - WCAG 2.0 AA
The form automation will lead to significant cost savings as well as saving time on triaging calls and emails addressing any delays with our previous legacy forms.
Frequently asked questions
- How can enterprise document workflows be automated without AI?
- Many document workflows are bottlenecked not by complexity but by unnecessary dependencies - typically requiring developers for changes that business owners should control. Redesigning the workflow to separate content decisions from technical deployment eliminates the bottleneck without requiring AI. AI becomes valuable in a later stage for classification, routing, and extraction.
- What does it mean to shift workflow ownership to business teams?
- It means the people who understand the business need - product owners, operations teams - can make changes directly without filing tickets or waiting for developer cycles. The technical platform handles deployment, compliance, and integration; the business team controls content and configuration.
- How do you measure the impact of workflow redesign?
- Impact is measured per workflow against a defined baseline. In this case: time from request to deployment (weeks to 1 day), hours of effort per use case (200+ hours saved), and number of workflows that can be supported with the same team capacity (42+ and growing).
Related industry
AI for TelecommunicationsNext step
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