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Bayshore HealthCare

Bayshore Raises the Bar with Cloud-Based Home Care Software Platform

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TELUS b2b

Optimizing TELUS B2B for Higher Conversion Rates and Improved User Journey

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CAse Study

TELUS B2B

At a Glance
TELUS B2B consists of many outcome teams, each responsible for a set of micro-applications and micro-services that make up the TELUS online services for their business, corporate and some consumer customers. TELUS B2B customer journey starts with research and learn to purchase, order tracking, self-service portals and support.
5.71%
AVERAGE CLICK THROUGH RATE
Right red triangle button
4.96%
LEAD CONVERSION RATE
Client
headquarters
Alberta, Canada
Company Size
65,600+
Industry
Telecommunications
founded
1990

THE CHALLENGE

Overhauling TELUS B2B customer experience and lead generation

TELUS B2B needed to enhance the customer experience along the entire B2B customer journey, making each step of the funnel more efficient and user-friendly. Additionally, improving lead generation rates on all B2B pages was crucial. The existing system required significant upgrades to provide a seamless experience and effectively generate leads.

THE TECHNICAL SOLUTION

Enhancing performance and user experience with A/B testing, data analysis, and infrastructure upgrades

Architech employed a multifaceted technical approach to meet these challenges. They conducted rigorous A/B testing, data analysis, and user feedback to identify effective optimizations. The technical solution involved the implementation of improvements on high-traffic pages, utilizing a combination of Redhat Managed Openshift on GCP to enhance performance and user experience. Architech also incorporated data from multiple sources, delivering data-driven solutions to enhance user interactions on the platform.

THE BUSINESS SOLUTION

Applying successful optimization strategies across 40 pages to advance customer journey and conversion rates

The technical improvements Architech applied to the four high-traffic pages on TELUS B2B were successfully applied to 40 pages across the site. Architech also provided optimization training to B2B project owners and content teams, ensuring that these enhancements would be maintained effectively while continuing optimizations across the site.

The comprehensive optimization of the customer journey enhanced lead generation, ultimately leading to a boost in clickthrough rates and improvements to lead rates.

the RESULTS

With Architech's guidance and technical expertise, TELUS B2B's clickthrough rate jumped from 0.36% to 5.71%, while lead rates improved from 2.30% to 4.96%. The process from discovery to deployment was streamlined and integrated with the TELUS team, contributing to the maintenance and creation of new services and applications that were modernized and compliant with Telus Design System (UDS) and Starter Kit (WASK).

It has been such a pleasure working with Architech. They quickly became valuable members of the team and dove right into some really challenging projects. The team is highly skilled and great at managing multiple priorities while being pragmatic in their approach to solving problems.
Stephanie Pitsikoulis,
B2B Manager

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