Roto-Rooter

Modernizing
Roto-Rooter's Legacy Site into a Cloud Platform-OSS on Azure

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Roto-Rooter

Modernizing Roto-Rooter's Legacy Site into a Cloud Platform-OSS on Azure

CAse Study

Roto-Rooter

At a Glance
By reducing deployment lifecycles from 24 hours to under 3 minutes, improving page load times by 2 seconds, and gaining better visibility into application performance, Roto-Rooter successfully enhanced the performance, user experience, and maintenance of their web application. As a result of partnering with Architech, Roto-Rooter's modernization initiative achieved remarkable results, including a 54% decrease in page load times and a 22% increase in conversion rates on their website.
30%
Increase in
yoy sales
Right red triangle button
22%
Increase to
web traffic conversions
54%
increase to
page load Speed
94%
increase in web
traffic during crisis
Client
headquarters
Chicago, USA
Company Size
11,000+
Industry
Home services
founded
1935

THE CHALLENGE

Modernizing monolithic CMS-website to improve scalability, agility and reliability.

Roto-Rooter’s original CMS-driven website had a lot of business logic bundled as plugins and modules in the CMS. Having the content and logic bundled in the CMS made it difficult for the Roto-Rooter team to make agile upgrades to the site. With managing a monolith Java application, modules were spread across the site, leaving Roto-Rooter constantly frustrated with the site's performance and scalability. Roto-Rooter experienced inconsistent page load times and high maintenance cost fluctuations as a result of slow deployment lifecycles. With the current site’s limitations and Roto-Rooter's mounting frustration and disconnect, the modernization project was born.

THE TECHNICAL SOLUTION

Delivering open-source Cloud application on the Azure platform.

Architech containerized the front and backend applications using Docker. For the CI/CD pipeline, we adopted Azure DevOps to deploy these containers to AKS via Helm. Roto-Rooter leveraged AKS to help achieve microservices orchestration as well as the pod management tool to effectively scale with demand on the server. Nginx Ingress Controller was used to both improve performance and for SSL handshake. Azure Traffic Manager was utilized to control web traffic between different regions for a high degree of reliability. GitHub and DockerHub were used as a code and container repository and source control for team collaboration.

THE BUISNESS SOLUTION

Architech elevates Roto-Rooter's website performance and UX, increasing conversions, performance and revenue.

Architech successfully enhanced the performance and user experience of Roto-Rooter's website. With upgrades to the Java CMS, Roto-Rooter could publish content to higher environments easily, and a design system was created to improve consistency across the site. These upgrades increased efficiency in operating and maintaining the website, leading to faster marketing initiatives. The technical team improved page load times by 54% (2 seconds) on average and simplified the UX, resulting in a 22% increase in web traffic conversion and a significant increase in revenue. The team achieved a 31% improvement in speed index and a 30% improvement in site accessibility, enhancing the overall UX. The migration from a monolithic to a microservices architecture reduced deployment lifecycles from 24 hours to just 2 minutes and 17 seconds, increasing the site's effectiveness.

AWARDS & RECOGNITION

Architech's modernization work for Roto-Rooter didn't just produce exceptional business results, it earned us Microsoft's Global Partner of the Year Award for OSS on Azure. Out of over 3,300 nominations across 100 countries, Architech's end-to-end Java-based modernization project earned the recognition of the industry's top award.

the BUSINESS RESULTS

Architech's technical and design experts successfully improved page load times, resulting in a 54% increase in load time (2 seconds). These optimizations led to a 22% increase in conversion rates on web traffic, generating significant revenue. The team enhanced the overall user experience by improving the speed index by 31% and site accessibility by 30%. The migration from a monolithic to microservices architecture also improved deployment lifecycles from 24 hours to just 2 minutes and 17 seconds, leading to increased effectiveness of the site.

From surviving COVID-19 to driving digital success. Watch Roto-Rooter's application modernization journey.

Learn how Roto-Rooter achieved 30% increase to year-over-year sales by improving site performance and UX with cloud-native platforms, and a headless CMS. Featuring Roto-Rooter's Director of Digital Marketing and Architech's Senior Software Engineer.

From surviving COVID-19 to driving digital success. Watch Roto-Rooter's application modernization journey.

Learn how Roto-Rooter achieved 30% increase to year-over-year sales by improving site performance and UX with cloud-native platforms, and a headless CMS. Featuring Roto-Rooter's Director of Digital Marketing and Architech's Senior Software Engineer.

Architech has always been a partner and an extension of the Roto-Rooter team. They are passionate about their work and strive to produce the best end result, and on time.
VP of Marketing, Roto-Rooter

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