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Cineplex Premieres Azure-Based DevTest Capabilities

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CAse Study


At a Glance
In a digital-first world, movie lovers are like consumers, they want to find the information they need from a primary source. They also want to be able to find it from wherever they are, via an online experience that makes it easy and is always available.
Decrease to
application downtime
Hours To provision
new environments
Toronto, Canada
Company Size

The challenge

Migrating on-premise IT infrastructure to the Cloud.

Cineplex was faced with increased pressure to develop innovative applications that could serve both its customer base of moviegoers as well as the behind-the-scenes staff who support them.Instead of a more traditional on-premises IT infrastructure, Cineplex’s dev team needed a solution that would allow them to create new test environments in a timelier manner. The legacy technology were also having an impact on its website, where occasional outages and downtime was negatively impacting its customer experience.

the solution

Modernized IT infrastructure and on-demand agile DevTest environment.

Cineplex selected Architech for its proven track record in platforms such as Microsoft Azure and their expertise in true Agile methodology. We created ARM templates that would automate the work of provisioning the infrastructure to Azure, as well as creating containerized applications that could be deployed on Azure’s Container Registry. This was a highly collaborative process, where members of our team worked on-site in tandem with Cineplex to define the requirements and create a reasonable but rapid plan to lift and shift its SQL database. Ultimately, we were all working to deliver the scalability, agility, and security Cineplex needed.

the solution

Cineplex’s time to provision new environments has gone down from two weeks to less than a day. The Azure DevTest capabilities sets the stage for agile innovation, and increased scalability within a secure environment.

Architech was engaged as our trusted technical partner based on their expertise in Azure, Agile and DevOps. They successfully helped us move our legacy infrastructure into the Cloud and it is a pleasure working with them.
Chief Technology Officer & Chief Digital Officer, Cineplex