Laying the foundation for the Triangle Rewards application through a strategic design thinking workshop, user research sessions and a comprehensive technical roadmap.
Across a 12-week journey, CTFS and Architech collaboratively crafted a forward-looking banking vision. This involved developing journey maps, personas, and screen sketches that showcased innovative product and service ideas.
With Architech’s guidance leading the design thinking workshop and development, they explored both the Financial Services landscape and millennial perspectives. Through four comprehensive stages, Architech dove deep into understanding the market, identifying gaps, and empathizing with user's needs.
Architech’s role translated insights into actionable solutions that set the foundation for CTFS's Triangle banking solution.