These days, one size no longer fits all. Nowhere does this sentiment resonate more so than in marketing. As consumers have become better informed and more selective than ever before, content has become the key to staying relevant without adding additional resources and budget.
These days, one size no longer fits all. Nowhere does this sentiment resonate more so than in marketing. As consumers have become better informed and more selective than ever before, content has become the key to staying relevant without adding additional resources and budget.
This is why so many companies and brands have turned to Content-as-a-Service (CaaS) to reach their target demographic. But, what is CaaS? How does it work? And, how exactly are brands using it to optimize their end-users’ digital experience?
Experts from dotCMS and Architech answer these questions and more in our upcoming webinar:
Unleash Your Content: Content-as-a-Service
Thursday, Oct. 6 | 11am PST | 1pm EST
Register now
PS: content targeting has been shown to increase conversions by 21%. Don’t miss your chance to find out how.
